Steve Blank

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It’s About Women Running Startups

Steve Blank

She had an interesting insight: existing content/media companies were having the same problem as hardware companies that rarely made the leap to new platforms. And she had a model for a new media company for mobile and wearables. I had a better one when I came back from New York. New York Startups.

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Be Where Your Business Is

Steve Blank

I was having breakfast with Erin, an ex-student, just off a red-eye flight from New York. Erin had previously worked in New York for one of those companies and had a stellar reputation in the industry. As one would expect, with banks and hedge funds as customers, the majority were based in the New York metropolitan area.

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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

Audience(s), Message, Media, Messenger. Select the media you want the message to be read/seen/heard on. These are very different audiences, each requires its own messages, media and messengers. Step 3: Media. Media means the type of communications media each audience member reads/listens to/watches.

Marketing 310
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Driven to Distraction – the future of car safety

Steve Blank

Comfort features evolved as well: climate control – first heat, later air-conditioning; and entertainment – AM radio, FM radio, 8-track tape, CD’s, and today streaming media. In 1984 New York State mandated seat belt use ( now required in 49 of the 50 states.). Media/entertainment systems. began to decline.

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China’s Torch Program – the glow that can light the world (Part 2 of 5)

Steve Blank

Examples are Hollywood for movies, Milan for fashion, New York for finance and today, Silicon Valley for technology entrepreneurship. These incubators are mostly clustered in the eastern coastal regions, and disproportionately target TMT (Technology Media and Telecom) and Biotech. Innovation Clusters. Seed Funding (Innofund).

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China’s Torch Program – the glow that can light the world (Part 2 of 5)

Steve Blank

Examples are Hollywood for movies, Milan for fashion, New York for finance and today, Silicon Valley for technology entrepreneurship. These incubators are mostly clustered in the eastern coastal regions, and disproportionately target TMT (Technology Media and Telecom) and Biotech. Innovation Clusters. Seed Funding (Innofund).

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China Startups – The Gold Rush and Fire Extinguishers (Part 5 of 5)

Steve Blank

For the last 10 years China essentially closed its search, media and social network software market to foreign companies with the result that Google, Facebook, Twitter, YouTube, Dropbox, and 30,000 other websites were not accessible from China. Adapt, adopt and extend is probably a better description. like WeChat.).

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