As a start-up, I have a single line item on my marketing budget: PR. PR gets a bad rap. To many corporations and businesses, PR's role is undefined: a support function, not quantifiable in terms of ROI, just another line item in a rich marketing budget. Here are three simple reasons why I chose PR. PR helps to do that. MORE >>

Right now, the media is focused on the elections and campaign news. However, there are still some ways to generate media attention. Business Marketing PR campaign media public relationsIf you are getting ready to launch a new product or Website, it’s probably not the best time to do so. Work with the election season. MORE >>

Spring is here, and that means it’s the perfect time to start new projects and reach out to potential new clients, media-members and advertisers. Increase Sales PR publicity sales SEO Small Business Public Relations 'What are you going to do to build buzz? MORE >>

Collaboration between PR and SEO teams can lead to new content, better publicity, and even new business. Does your PR team know SEO best practices and vice versa? PR and SEO teams share a common goal--to increase a brand's presence in the marketplace--but they take different approaches. Here's how to make it work. MORE >>

Tweet Today’s BIG Blog post is from Mark Macias , author of Beat the Press: Your Guide to Managing the Media. Public Relations is a skill that not only applies to the media. ve been to hundreds of journalism and PR mixers but this business crowd was different. PR and Advertising Mark Macias networkingMake eye contact. MORE >>