26 Entrepreneurs Explain How They Came Up With Their Business Name
Hearpreneur
JANUARY 21, 2018
I’d previously been the lead publicist at a very posh PR firm, and the running joke was that I was incredibly “off brand.” I wasn’t trendy or frilly, but I was good at my job — pitching stories to the media — so they tolerated my lack of fancy. And really in PR, the best media coverage starts with the basic pitch.
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