Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. These give good customer connection and SEO.

Media 231

Media Social Media Marketing Campaign 231

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Social media as a marketing tool is here to stay, and is now widely accepted.

Social Media 120

Social Media Media Marketing Campaign 120

Startup Professionals Musings

DECEMBER 14, 2013

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Align your business model to how your customers want to buy. Don’t start from how you want to sell.

Revenue 263

Revenue Startup Technical Review Business Model 263

Startup Professionals Musings

APRIL 7, 2017

Start with a new understanding of real customer solutions needs, their search process in finding you (referral, website , social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Align your business model to how your customers want to buy. Don’t start from how you want to sell.

Small Business 147

Small Business Revenue Technical Review Business Model 147

Startup Professionals Musings

NOVEMBER 27, 2011

Social media marketing. Techniques include search engine optimization (SEO) and paid result placement. Business blogs are an extension of your website and can effectively communicate the value of your business. You are now reading one of about 50 million out there already. Blogs composed of video clips are called “vlogs.”

Internet 239

Internet SEM Wiki Viral 239

Startup Professionals Musings

MAY 14, 2022

For example, non-computer types should consider delegating their social media, website, and SEO activities. You should be using your time on the most critical tasks for the business, and the tasks that only you can do. Delegate what you can’t do, and what doesn’t interest you. Pick the best person to delegate to. Listen and observe.

Social Media 302

Social Media SEO Management Hiring 302

Startup Professionals Musings

NOVEMBER 3, 2012

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Align your business model to how your customers want to buy. Don’t start from how you want to sell.

Technical Review 234

Technical Review Business Model Revenue Social Media 234

Startup Professionals Musings

AUGUST 25, 2011

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Align your business model to how your customers want to buy. Don’t start from how you want to sell.

Customer 242

Customer Technical Review Business Model Revenue 242

Startup Professionals Musings

APRIL 29, 2019

Through SEO (search engine optimization) techniques on your site, and help from good Content Marketing platforms such as “ Link-able ,” customers will be drawn to your site to expedite the building of your brand. Blogging is a good hub for all your social media outreach. A good blog is short and tightly written.

Social Media 212

Social Media Reputation SEO Channel 212

Startup Professionals Musings

NOVEMBER 12, 2021

Blogs help because sites that update data frequently get higher SEO rankings. Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization). When you post to a blog multiple times each week, you content is constantly changing and growing.

Social Network 337

Social Network Web Search Engineer 337

Startup Professionals Musings

AUGUST 18, 2019

For example, non-computer types should consider delegating their social media, website, and SEO activities. You should be using your time on the most critical tasks for the business, and the tasks that only you can do. Delegate what you can’t do, and what doesn’t interest you. Pick the best person to delegate to. Listen and observe.

Management 241

Management Social Media SEO Hiring 241

Startup Professionals Musings

OCTOBER 3, 2012

Social media activities require professional effort and time, so beware the hidden costs. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Engage your audience with social media. Social media is more than the “Big 4” of Facebook, YouTube, LinkedIn, and Twitter.

Internet 241

Internet Social Bookmarking Social Media Startup 241

Startup Professionals Musings

NOVEMBER 12, 2013

Social media activities require professional effort and time, so beware the hidden costs. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Engage your audience with social media. Social media is more than the “Big 4” of Facebook, YouTube, LinkedIn, and Twitter.

Social Bookmarking 233

Social Bookmarking Social Media Internet Web 233

Startup Professionals Musings

JUNE 30, 2014

Since a startup by definition is not a recognized brand, you are the brand, based on the social media culture of today. The major blog platforms, including WordPress, Blogger, and TypePad are free, and can be linked directly into an existing domain name to consolidate your overall SEO impact.

Startup 253

Startup Cofounder Social Media SEO 253

Startup Professionals Musings

SEPTEMBER 1, 2017

For example, non-computer types should consider delegating their social media, website, and SEO activities. You should be using your time on the most critical tasks for the business, and the tasks that only you can do. Delegate what you can’t do, and what doesn’t interest you. Pick the best person to delegate to. Listen and observe.

Social Media 133

Social Media SEO Management Hiring 133

Startup Professionals Musings

JULY 24, 2015

Blogs are a great way for potential business partners to find each other, and build a social media relationship before getting into the hard negotiations of who gets how much. It's the first step to full use of social media marketing. Each can be linked directly into your site domain name for maximum SEO impact.

Startup 120

Startup Social Media Syndicate Syndication 120

Startup Professionals Musings

OCTOBER 3, 2013

For example, non-computer types should consider delegating their social media, website, and SEO activities. You should be using your time on the most critical tasks for the business, and the tasks that only you can do. Delegate what you can’t do, and what doesn’t interest you. Pick the best person to delegate to. Listen and observe.

Social Media 239

Social Media SEO Management Entrepreneur 239

Startup Professionals Musings

APRIL 21, 2013

Since a startup by definition is not a recognized brand, you are the brand, based on the social media culture of today. The major blog platforms, including WordPress, Blogger, and TypePad are free, and can be linked directly into an existing domain name to consolidate your overall SEO impact.

Product 261

Product Cofounder Social Media SEO 261

Startup Professionals Musings

SEPTEMBER 8, 2012

For example, non-computer types should consider delegating their social media, website, and SEO activities. You should be using your time on the most critical tasks for the business, and the tasks that only you can do. Delegate what you can’t do, and what doesn’t interest you. Pick the best person to delegate to. Listen and observe.

Entrepreneur 240

Entrepreneur Product Social Media SEO 240

Startup Professionals Musings

JUNE 1, 2011

For example, non-computer types should consider delegating their social media, website, and SEO activities. You should be using your time on the most critical tasks for the business, and the tasks that only you can do. Delegate what you can’t do, and what doesn’t interest you. Pick the best person to delegate to. Listen and observe.

Founder 228

Founder Startup Social Media SEO 228

Startup Professionals Musings

JANUARY 7, 2015

For example, non-computer types should consider delegating their social media, website, and SEO activities. You should be using your time on the most critical tasks for the business, and the tasks that only you can do. Delegate what you can’t do, and what doesn’t interest you. Pick the best person to delegate to. Listen and observe.

Entrepreneur 120

Entrepreneur Social Media SEO Management 120

Startup Professionals Musings

NOVEMBER 29, 2010

Since a startup by definition is not a recognized brand, you are the brand, based on the social media culture of today. The major blog platforms, including WordPress, Blogger, and TypePad are free, and can be linked directly into an existing domain name to consolidate your overall SEO impact.

Cofounder 232

Cofounder Social Media SEO Revenue 232

Startup Professionals Musings

MAY 11, 2010

For example, non-computer types should consider delegating their social media, website, and SEO activities. You should be using your time on the most critical tasks for the business, and the tasks that only you can do. Delegate what you can’t do, and what doesn’t interest you. Pick the best person to delegate to. Listen and observe.

Entrepreneur 131

Entrepreneur Social Media SEO Hiring 131