Gust

JUNE 23, 2014

With the estimated 510 million live websites at last year-end, and 280,000 new ones being added every day, the biggest challenge for an entrepreneur is to get found, and get some credibility for a new startup. The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc.

Startup 174

Startup Cofounder Social Media SEO 174

Gust

OCTOBER 29, 2014

On October 1st, 2014, after more than two years of partnership and development, Gust proudly joined the Mayor of the City of New York and IBM in announcing the launch of Digital.NYC , NYC’s new official hub for tech and startups. Most of the profiles of startups and investors are provided by Gust.

Early Stage 133

Early Stage Technical Review New York Deal Flow 133

Gust

SEPTEMBER 25, 2012

Gust Startup Map & Trends Analysis – August 2012. Attention startup enthusiasts! Gust is thrilled to have nearly 7,000 new entrepreneurs creating startup profiles each month. The map showcases new entrepreneur sign ups that chose to publish their startup profiles between August 1 st and August 31 st.

Brazil 134

Brazil India Startup Florida 134

Gust

JANUARY 20, 2013

Changing the culture and mindset in an existing businesses is difficult and slow, so this becomes another “opportunity” for smart entrepreneurs and startups to excel. They apply to any business, but every startup better lead with these: Prepare your team to always say “yes”. Leverage the game changers to gain the speed you need.

Startup 180

Startup Social Media Cloud Customer 180

Gust

SEPTEMBER 13, 2014

The world’s fastest growing tech startup ecosystem. A much more tightly knit startup community, compared to the larger but more diffuse West Coast community. Access to many, many more world market centers (advertising, finance, fashion, media, food, etc.). Many more world-class universities.

New York City 150

New York City Silicon Valley New York Angel Groups 150

Gust

NOVEMBER 8, 2012

As a business lawyer working with startups in technology and digital media every day, I’m fortunate to have a front-row seat as entrepreneurs create value out of thin air. Granted most startups will never become another Apple or Google. misses an opportunity. Securities Regulation. Intellectual Property.

Silicon Valley 187

Silicon Valley San Francisco Intellectual Property Accredited Investor 187

Gust

JUNE 22, 2014

With the estimated 510 million live websites at last year-end, and 280,000 new ones being added every day, the biggest challenge for an entrepreneur is to get found, and get some credibility for a new startup. The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc.

Startup 125

Startup Cofounder Social Media SEO 125

Gust

JUNE 5, 2012

He tells the story of his baptism by fire in startup-dom, a series of negotiations including office rent, sublet, getting people on board, getting the media to care, dealing with recruiters, dealing with the tech prima donnas, and (a favorite of many) “dealing with pesky VCs.”

Software Developers 115

Software Developers Software Development Software Media 115

Gust

NOVEMBER 11, 2011

Local media cover it. Startups and investors discover each other, and the community wins because the event becomes visible evidence of new business and new jobs locally. Or the in-kind winning includes legal work or management consulting, but the startup that wins has its own providers. The event generates local buzz.

Software Review 79

Software Review Term Sheet Due Diligence Angel Investor 79

Gust

MAY 18, 2014

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.

Customer 166

Customer Audience Advertising Social Media 166

Gust

MARCH 9, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. So what are some credible marketing and promotion steps you should consider for your startup? Use social media and Search Engine Marketing (SEM) to start.

Marketing 146

Marketing SEM Viral Social Media 146

Gust

OCTOBER 7, 2012

Every time I hear about a new startup that is in stealth mode, I wonder what problem they are hiding from whom. But otherwise, startup companies should seek out publicity and the open sharing of information, from day one. Here are seven ways this can actually help your startup efforts, rather than hurt them: Initiate media interest.

Stealth 131

Stealth Entrepreneur Incubator Engineer 131

Gust

NOVEMBER 2, 2014

Many entrepreneurs seems to be convinced that the “crowd” of regular people using the Internet will somehow solve their startup funding needs, when they sense a lack of interest from accredited investors. Even online, the type of people who may respond to social media requests may bear very little relationship to the intended market.

Non-disclosure Agreement 160

Non-disclosure Agreement Intellectual Property Accredited Investor Equity 160

Gust

OCTOBER 29, 2014

On October 1st, 2014, after more than two years of partnership and development, Gust proudly joined the Mayor of the City of New York and IBM in announcing the launch of Digital.NYC, NYC’s new official hub for tech and startups. In the first 36 hours, mentions of the hub were viewed more than 42 million times on social media, and Read more >.

New York 102

New York Social Media Media Developer 102

Gust

JUNE 24, 2012

An underrated portion of every startup effort must be about communication and marketing. Her focus is on companies facing change, which of course includes every startup. Use social media, search engine optimization, blogging, and mobile media. In fact, even if they did, they couldn’t find you in the clutter.

Marketing 136

Marketing Database Social Media Media 136

Gust

MAY 4, 2014

In the book “ You Are the Message ,” media executive Roger Ailes wrote that your first impression will be solidified in the first seven seconds. Invested Interests entrepreneur first impression investor startup' That image of you that you first present usually lasts longer and has more impact that any document you can prepare.

Entrepreneur 172

Entrepreneur Angel Investor Affiliate .Net 172

Gust

JULY 18, 2012

As part of your application, you will create your startup profile on Gust, which you can return to in the future to manage all of your investor relations needs. Products that have been widely covered by technology and business media. DEMO Fall 2012 takes place October 1-3, 2012 in Santa Clara, CA. HOW TO APPLY.

Silicon Valley 142

Silicon Valley Differentiation Lead Investor Distribution 142

Gust

SEPTEMBER 13, 2011

Consider the far less serious, but still newsworthy, disaster that befell startup Airbnb this summer. How could such a well-regarded, highly successful startup be so inept in its response to an entirely foreseeable customer risk/abuse incident that was guaranteed to happen sooner or later?

Startup 98

Startup Silicon Valley Reputation Community 98

Gust

JULY 3, 2012

As I wrote in Part I of this post , many of the most creative and disruptive startup businesses in recent years have involved the use of intellectual property in innovative, non-traditional ways that defy easy categorization and stretch the boundaries of concepts such as the fair use doctrine in copyright.

Intellectual Property 163

Intellectual Property Social Bookmarking IP Term Sheet 163

Gust

NOVEMBER 4, 2011

In brief, a cap acts to place a limit on the conversion price of a convertible note such that investors are guaranteed a minimum number of shares for their bridge loans if the startup does a priced equity round at a high pre-money valuation – “high” meaning above the cap, which is often a heavily negotiated term. (The

Valuation 98

Valuation Pre-Money Valuation Merger Vesting 98

Gust

JUNE 19, 2012

And in January I saw that digital music overtook physical media for the first time in 2011, something I expected since 1998. Investment and startups problem : we all want disruptive and game-changing businesses. Last weekend I caught Mashable announcing that Ebook Sales Surpass Hardcover in the U.S. It had eight gigabytes of storage.

Forecast 123

Forecast Leadership Media Sales 123

Gust

NOVEMBER 23, 2011

Startups and founders need to come to terms with the stark reality that the rules of the game may be changed mid-play. Without these two laws (or their equivalent), the social media revolution of the past decade would have been stillborn. In 2011, virtually every new consumer Internet startup incorporates a social/UGC element.

IPO 110

IPO Prospectus SEC Intellectual Property 110

Gust

MAY 24, 2012

This is nothing new; long favored by family-controlled media empires such as Rupert Murdoch’s News Corporation , among Internet firms alone, Google took a dual-class approach when going public in 2004. Options and warrants, when issued, are also typically exercisable for shares of Common Stock.

IPO 159

IPO Equity Common Stock Stock 159

Gust

SEPTEMBER 23, 2012

Of course there is work involved to find the right media, and balance the investment against the return. Good people are expensive, and they are hard to find, which adds risk to your startup, but it’s a strategic risk. It’s a well-known oxymoron that startups which are over-funded to reduce risk fail more often than under-funded ones.

Forecast 188

Forecast Viral Social Network Business Model 188