Genuine VC

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The Swinging Pendulum Between Distribution and Monetization

Genuine VC

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. Now the new plan for distribution is facilitation through low-cost viral strategies via Facebook and other social media.

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It's Always Sunny on the Web

Genuine VC

Ben Kunz wrote an interesting article in this week’s BusinessWeek, but it wasn’t the controversial and inaptly-named title (“ Why Widgets Don’t Work ”) which caught my attention. Widgets are certainly one way to do this , but it isn’t necessarily always a personalized experience.

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article thumbnail

It's Always Sunny on the Web

Genuine VC

Ben Kunz wrote an interesting article in this week’s BusinessWeek, but it wasn’t the controversial and inaptly-named title (“ Why Widgets Don’t Work ”) which caught my attention. Widgets are certainly one way to do this , but it isn’t necessarily always a personalized experience.

Web 100
article thumbnail

The Swinging Pendulum Between Distribution and Monetization

Genuine VC

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. Now the new plan for distribution is facilitation through low-cost viral strategies via Facebook and other social media.