article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Thus you end up with Demand Media that booms until Google algorithm changes (Panda) changes send it off a cliff along with many other companies overly reliant upon one “place” and one “promotional” method. I was talking with a colleague once about how videos go viral. Look at Viddy & SocialCast. Underbelly.

SEM 379
article thumbnail

Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

Let's go look at some tools… Measuring "Invisible Virality": Tynt. If you are a regular reader you'll notice that at the end of every blog post (before the start of the comments section) is a Topsy widget. Goes viral. The rarest of the rarest of the rare who are on social media. People matter.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Ways Entrepreneurs Can Use Video To Grow Their New Business

Duct Tape Marketing

No doubt you are raising the mantle of social media dominance and gathering all the “followers” and “likes” that are to be had, but have you got the moves to keep their attention? Viral Video Marketing. Who makes your widgets and why do they love making them? Now it is time to grow. What about cake mixes?

Video 77
article thumbnail

Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. Organic Social Media Campaigns. Organic Social Media Cannabis Marketing. Social media is one of the most critical organic cannabis advertising channels to master. PR and media outreach. Email Marketing.

SMS 101
article thumbnail

The 4 Secrets Of Engaged Customers

YoungUpstarts

However, it can be tricky to convince people to sign in to your newsletter without using a simple subscription widget such as described by leaderinternet.com. A subscription widget does the hard work for you, by collecting emails without complex integration forms. Leverage social media activities. Give them something to love.

Customer 113
article thumbnail

Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Andrew Macarthy wrote about social media use during the Mahabis launch. The SaaS test balloons helped gauge the potential traction on social media and other channels. So we actually got in touch with them through an Intercom widget, asking a simple question of how do we get on the homepage. His solution? What won upvotes?

Product 110
article thumbnail

Lean Analytics: The Best Numbers for Non-Tech Companies

Startup Lessons Learned

In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. It''s a good measurement because it captures both satisfaction and virality. If I think I can sell 100 widgets at $10 apiece, and they cost me $5 to build and market, that''s a business model.

Analytics 167