Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). If I'm doing SEO for keyword cluster xyz, what am I really solving for? Oh, and what is that small SEO effort at the very top?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

AUGUST 14, 2019

Your join key could be a page URL, product name, user ID, or many other things. Select dimensions and metrics you want to compare. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. To blend data, the data sources need to share a common dimension. This is known as a “join key.”

Analytics 123

Analytics Metrics eCommerce Search 123