Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips
Occam's Razor
JULY 1, 2008
If you are willing to create a small portfolio of initiatives then you can get a pretty decent understanding of the hidden impact (offline) of your web presence. This is very effective for many kinds of websites, be they ecommerce or technical support or lead generation or whatever else is your quest in life. :).
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