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Prevailing Wisdom

Mucker Lab

1996 – “It’s impossible to get to build a billion dollar company selling widgets at $15 and taking $1 commission one at a time”. 2002 – “the social network fad is over”. 2005 – “Sales cycle is too long for software companies selling to government and educational sector”. (Internet). Evernote, Dropbox). Everything).

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Prevailing Wisdom

Mucker Lab

1996 – “It’s impossible to get to build a billion dollar company selling widgets at $15 and taking $1 commission one at a time”. 2002 – “the social network fad is over”. 2005 – “Sales cycle is too long for software companies selling to government and educational sector”. (Internet). Evernote, Dropbox). Myspace, Facebook).

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The One-Week Social Selling Action Plan

Duct Tape Marketing

While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. Plus, it’s your personal network, and you probably want to have at least some control over who you’re hitting up.

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270+ Tools for Running a Business Online

mashable.com

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