Remove New York Remove PR Remove SEM Remove Social Media
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Storage is what’s known as “highly fragmented,” meaning easier for a new entrant to get traction if it could design a better product / service / experience. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing.

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Pick the Perfect Name for Your Startup

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Frances McInnis is a journalist and crossword enthusiast based in New York City. We talked to bloggers, social media gurus, linguists and naming experts (yes, they exist!)

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Twitter Link Roundup #215 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The Rise and Future of the New York Startup Ecosystem | Nick Beim – crowdspring.co/1gYew1W. Here are some of the links that I’ve liked and shared this past week!

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Who can build the marketing machine?

This is going to be BIG.

People have gotten so specialized, that we have people doing nothing but community management, SEO/SEM, PR, etc. I sat down with a super smart marketer who has been a little bit pigeon holed in social media, but is capable of a lot more. In New York City, that just shouldn't happen.

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Lessons Learned: Don't launch

Startup Lessons Learned

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time.