How to Curate Sitelinks to Increase Conversions
ConversionXL
SEPTEMBER 6, 2018
A sitelink for Dell’s New Zealand site is a wasted opportunity to streamline a user experience. Google’s advice to improve sitelinks highlights a few standard SEO best practices: Provide a clear structure for your website, using relevant internal links and anchor text that’s informative, compact, and avoids repetition.
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