Why Sites Are Getting Personalization Wrong (and How to Fix It)
ConversionXL
JULY 8, 2016
All of that data is now being used for website personalization in an effort to increase conversions. In case you’re unfamiliar, personalization is the real-time individualization of a site to suit each visitor’s unique needs and guide them through a custom conversion funnel. “The more data, the better,” they say.
70 
Let's personalize your content