Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. Most people totally advise against stealth.
VC Adventure
APRIL 8, 2010
Recently Dan Frommer over at the Silicon Alley Insider wrote about the reemergence of “stealth mode ”. With one of our portfolio companies, Trada , recently emerging from 18 months of quiet operations, we’re taking the subject up once again (very timely if Frommer’s post is any indication). Tags: stealth.
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www.reincubate.com
FEBRUARY 1, 2010
Tactical Draw-up and control complete IT operational and capital expenditure budgets for IT. Experience Five years experience directing IT; a further five years software engineering management or operations management experience ; and two years experience in a start-up or highly entrepreneurial environment.
Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Just put in your credit card. Just load them all in and choose a low cost-per-click.
Both Sides of the Table
MAY 15, 2010
What are “Reg D” filings with the SEC and why does this make it harder to stay in stealth mode? I asked some of the participating VCs, and they told me their attorneys had figured out a way to keep their stealth-mode companies stealthy.Yes, this strategy is not for every company. We spoke briefly about why.
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