Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture
Occam's Razor
JANUARY 7, 2014
An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." While these metrics sound good, and yes they do get a bunch of press coverage (they have good PR Agents), they are rarely deeply relevant and even more rarely yield valuable insights into business performance. Time on Site!
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