Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

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Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per action (CPA).

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Startup Professionals Musings

OCTOBER 3, 2010

This is NOT the same as Search Engine Optimization (SEO). SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA).

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ConversionXL

MAY 27, 2022

It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. In other words, it boosts revenue by delivering the right information to the right people at the right time so that they can make confident decisions. ROI on marketing-sourced revenue. Educates; 2. Empowers; 3. Entertains. Key points.

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Demand Lead Generation PPC Leadership 91

Duct Tape Marketing

AUGUST 29, 2013

Improve SEO and Traffic. Increase Sales / Revenue by entering the consumer’s decision process. For content distribution, use a combination of email, social media, SEO, PPC, content syndication, trade shows, sales reps, PR, and partners. Improve brand perception. Become a thought leader. Increase loyalty.

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Demand Tampa Marketing B2B 65