Startup Professionals Musings

OCTOBER 30, 2010

Social networks. They became popular for socializing, but now are prime sources of business networking, customer service, and client leads. Pay per click (PPC). Viral marketing. Viral marketing costs real money, but is often worth it. You are now reading one of 50 million out there already.

Internet 224

Internet SEM Wiki Entrepreneur 224

YoungUpstarts

NOVEMBER 6, 2019

Search Engine Marketing (SEM) can be split into two search strategies: Pay-Per-Click (PPC) refers to how your company bids on keywords that represent the intent of what the customer is looking for, leveraging marketing spend to gain visibility by securing placement at the highest ranks within the search engines. Social Marketing.

Channel 165

Channel PPC Marketing SEO 165

The Next Web

JANUARY 26, 2014

Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. Back when Facebook was still just for schools, some schools already had their own social networks. Instead of trying to market directly to students at those schools (“but we already have a social network!”) So what do startups do?

Thailand 167

Thailand Social Network PPC Singapore 167

Duct Tape Marketing

MAY 4, 2016

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Online Advertising– This includes the use of pay-per-click platforms, social networks, display ads and retargeting. WordStream – Service that manages PPC campaigns, but great info too.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

MARCH 25, 2013

Coming From (Social Network). It’s common knowledge within PPC advertising circles that pointing your ad directly to your homepage is a no-no. Somehow that same rule never caught on to social networks. But really, isn’t social media a dynamic ad for your business?

Conversion 126

Conversion Affiliate Social Media Social Network 126

Software By Rob

FEBRUARY 10, 2009

A better approach would be to create a few videos (about your site’s mission, a separate video telling each vendor’s story, etc…) and post them to YouTube, Facebook, and other viral video sites. Also, go with the social network route and start a Facebook group to get people involved. at 7:31 pm [.]

Design 51

Design Software Review Marketing Software Developers 51

sharkseo.com

NOVEMBER 29, 2010

Knowem provides a really useful service that lets you easily check a large chunk of the popular social network sites to see if your brand name is available to register. Aaron Wall, SEO Book Add a free feature which is accessible, useful, and spreads virally. Plan a bit of post-launch viral content.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49