View from Seed

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We would give things a few different tries, whether it was trying a topic (like social, SEO, etc.) How did you address that? EM: We had waves of topics.

Marketing 120
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Announcing NextView Operator Guilds

View from Seed

Fareed led the first customer growth team at Instacart, with responsibility for pricing, referrals, SEO, and subscriber growth. Responsibilities included TV advertising, consumer media channels, creative, PR, research, UI/UX, photography, and brand strategy.