PR Silicon Valley Sweat Equity Vertical 
www.chubbybrain.com
SEPTEMBER 28, 2011
Don’t exacerbate the issue by needing to figure out how to deal with a large equity deadweight on your hands (investors won’t like that the #2 stakeholder is absent, even estranged, from your company). So, the best way of dealing with this issue is to take a long, long vesting period for all major sweat equity founders.
techcrunch.com
FEBRUARY 19, 2010
I would assume most businesses are going to claim they should get VC funding in order to help their PR, even if no one at the company actually believes it. The cost of money is steep, and only works in certain verticals, of which software is NOT one. Pepperdine Business Press Room – Graziadio School PR [.] Think Again.
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