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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Given the bank more “warrant coverage.&#. o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. To make PR big you need to find a way to “make news”. To make PR big you need to find a way to “make news”. Mark: 10% warrant coverage is like stock options.

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Should Your Startup Give Performance-Based Warrants?

Both Sides of the Table

As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. What are Performance Based Warrants? Think of it as similar to an employee stock option. Should You Offer Them?

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How to Work with Lawyers at a Startup

Both Sides of the Table

Forget to get around to setting up that Employee Stock Option Plan and want to be able to give the early guys their options at a low strike price? They usually ask for warrants (basically like a stock option) in exchange for taking a deferred fee. Founded it as a California LLC but your potential VC wants a Delaware C-Corp?

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Will Work for Equity - Investing in Clients - Arizona Bay

www.inc.com

Why Arizona Bay started taking stock from its customers instead of cash. During the first Internet boom, companies that provided services to tech start-ups were all too happy to work for stock. Learn how from the experts at PR Newswire. The 2011 Top Lists. 500|5000 Conference. Honorees Resources. Apply. ); Topics >.

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If I Gave You a $100,000 Marketing Budget, What Would You Do With It?

Up and Running

Typically, we just don’t have enough money to warrant having a formal marketing budget. Remember that investing in your marketing budget is like investing in a companys stock. Let’s face it: developing a marketing budget for a small business is usually not a very big priority. Marketing Strategy. Campaign Development.

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25 Best Startup Failure Post-Mortems of All Time

www.chubbybrain.com

We did find some specific industry verticals where the model works (some high schools, some boxing and mixed martial arts events, some exclusive conferences), but not enough to warrant a large market and an independent company. Too much PR, too early. Look at how many idiots think they know stocks, or programming, or even business.

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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

As much as I love Linux (and would love to make it my primary OS across all of my development systems), it simply lacks the market share necessary to warrant the investment of my efforts. Look at what happened with Microsoft’s attempt to get the London Stock Exchange onto.NET – a total failure. Federico Delgado.

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