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Are MBAs Necessary for Start-ups or VC?

Both Sides of the Table

SEPTEMBER 8, 2009

Many MBAs took marketing courses but have never been on the front line of A/B testing, email campaigns or PR initiatives. My wife just pointed out to me that learning about the time value of money or how to value a company is something that every non-business undergrad should learn how to do.

NPV 337
NPV Chicago Balance Sheet Database 337
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Constructing Pricing Strategy For Subscription Products

ConversionXL

NOVEMBER 25, 2015

Look up the Time Value of Money. To set up a controlled experiment where you offer the same product for different prices to different people opens you up to potential PR blowback. While there is no magic number, Weber’s law shows that it is approximately 10% where customers begin to become aggravated. Image Source.

Product 48
Product Retention Revenue Acquisition 48
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