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[Interview] Michael C. Fillios, Author Of “Tech Debt 2.0™: How To Future Proof Your Small Business And Improve Your Tech Bottom Line”  

YoungUpstarts

Fillios offers expert insights and practical strategies to help small business leaders managing evolving technology to their advantage and avoid racking up debt that could put their company in peril. . My team and I felt it was important to revisit this definition, and in particular, with an emphasis on small to medium-sized businesses.

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Product Manager vs. Product Owner Revisited

SVPG

Five years ago I wrote an article arguing that it is essential that the product manager is also the product owner. What happened was that many people would go to a short and simple CSPO training, and come out of that understandably considering themselves product owners.

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Use Milestones and Metrics to Turn Planning into Business GPS

Up and Running

That’s what turns planning into management, with a cycle I call P-R-R-R, for plan-run-review-revise. Milestones are when we launch the product, open the new store, hire that missing person, change locations, start a new marketing campaign, and so forth. See Also: The 7 Key Metrics Every Business Owner Should Monitor.

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Behind Every Great Product

SVPG

Article: Behind Every Great Product. I titled the paper, “Behind Every Great Product” and it was inspired by the classic Good Product Manager / Bad Product Manager by Ben Horowitz. The paper proved popular and helped many teams to get a better understanding of just what product was all about.

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The Ultimate Guide to Small Business Keyword Research

Duct Tape Marketing

If fact, the practice of SEO has changed so dramatically over the last few years that you must revisit everything you think you know about SEO, and that starts with revisiting how you think about keyword research. Intent is the key to unlocking new products and services. Foundational vs. Long-tail. Is it just for SEO?

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How to hire a programmer to make your ideas happen

sivers.org

Scoping the prpject down to something manageable is really hard. I am starting a big web project, and have been thinking about how to break it down into manageable chunks. is what we call the Minimum Viable Product (MVP). Especially the first section. I havent been able to do that on any of my projects yet! Insightful.

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6 Ways To Re-Optimize Your Email Auto-responder Campaign To Improve Opens, Clicks, and Sales

ConversionXL

So you’ve used different landing page strategies , managed to entice visitors with a great lead magnet , and you’re capturing emails like a boss. Being a solo business owner, I don’t have a lot of time. Question is, now that they’re on your list, what do you do with them? Featured image credit.

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