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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

JUNE 2, 2022

For example, recently I was in the market for some transcription software. I headed to Google to search for “best transcription software” and read some blog posts that reviewed the best options. There are other factors involved in making your decision, such as: The complexity of the buying cycle. Product complexity.

Lead Generation 94
Lead Generation Marketing Sales Cycle Campaign 94
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. Each salesperson elevated their top 10 accounts to receive highly customized one-to-one account-based marketing programs. 8 questions to ask before developing your ABM program.

Customer 98
Customer Marketing Channel Acquisition 98
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