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Have you fallen into the buggy whip trap?

Berkonomics

late 1960’s (yes, I know, a long time ago), there were 31 phonograph record manufacturing plants in Southern California alone. That leads naturally to a resistance to change and inability to willingly move to replace your own product with something new that will kill its revenues. Source: Wikipedia Common license.

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The “buggy whip” trap.

Berkonomics

First, in the late 1960’s (yes, I know, a long time ago), there were 31 phonograph record manufacturing plants in Southern California alone. Record plants were noisy, dirty places, using chemicals I can only imagine now rest somewhere in the ocean, to electroplate the “stampers” and press the records.

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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more). if your business should be on that network and 2. So, let's fix that error. They should.