Startup Lessons Learned

OCTOBER 30, 2008

Not just about expenses, about increasing revenue. Voluntary salary reduction program. Make sure for planned revenues you have "leading indicators" to know if you will hit it. This can take the form of a traditional sales pipeline or a registration-activation-revenue chart. Offer equity instead of cash.

Lean 121

Lean San Francisco Continuous Deployment DC 121

discuss.joelonsoftware.com

NOVEMBER 1, 2010

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Sweat Equity 40

Sweat Equity Equity Angel Investor Affiliate 40

www.chubbybrain.com

SEPTEMBER 28, 2011

spent $20 million to get back to the same revenue that I had when I was CEO. created a vastly higher cost structure; I had 80 people mostly on base salaries under $100,000 and was bringing in revenue at the rate of $20 million annually. spent $20 million to get back to the same revenue that I had when I was CEO.

Cofounder 89

Cofounder Startup Technical Cofounder CTO Hire 89