Salary SEM SEO Social Network 
Startup Professionals Musings
JUNE 18, 2012
Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. As a rule of thumb, you should double every employee’s salary in estimating employee costs, so less is more. Sales and marketing costs.
Startup Professionals Musings
FEBRUARY 15, 2011
Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. As a rule of thumb, you should double every employee’s salary in estimating employee costs, so less is more. Sales and marketing costs.
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www.forentrepreneurs.com
FEBRUARY 2, 2010
To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In For more on the topic of Viral Growth, refer to my blog post on that topic here.)
Gust
JUNE 10, 2012
Do basic Search Engine Optimization (SEO) and Marketing (SEM), like cohort analysis , yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. As a rule of thumb, you should double every employee’s salary in estimating employee costs, so less is more.
Startup Professionals Musings
FEBRUARY 13, 2010
Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. As a rule of thumb, you should double every employee’s salary in estimating employee costs, so less is more. Sales and marketing costs.
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