A Smart Bear: Startups and Marketing for Geeks
DECEMBER 14, 2009
After all they don't give out those MBAs for nothing — you have to at least start a business yourself! Trouble is, this advice is inconsistent with how real (small) businesses operate , as you can often see for yourself in the same articles that promote the use of the business plan.
A Smart Bear: Startups and Marketing for Geeks
MARCH 11, 2014
Edwin: Small to medium, so I have people that have teams of five people in their company, 20 people in their company up to 200. Jason: For example, like in America, small business is up to 150. I do think that most of my customers are small/medium businesses. Jason: Okay. I’m just clarifying. Edwin: Yes.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 4, 2017
This principle is called the “Materiality Threshold,” i.e. what is the minimum contribution a project must deliver for it to be material to the business. With a small business, the materiality threshold is near $0. Even at a significant salary cut, and even if the company fails — the most likely outcome.
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