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Why Video Marketing is Underrated (and How to Use it to Your Advantage)

Duct Tape Marketing

Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%). Video product reviews on Amazon nearly always appear at the top of Google’s rankings. . Online retailers such as Amazon and Dell report an increase of as much as 35% when video is incorporated.

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So you say you want to be a Product Manager …?

Austin Startup

TL;DR Product management is a unique and poorly understood discipline, especially as it applies to software and other tech-related companies. family of brands), I was there to source the absolute best talent for the Product Management summer internship program in order to continue to push HomeAway’s agenda to develop a Tier 1 workforce.

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The Impact of Community

Duct Tape Marketing

Click on over and give us a review on iTunes, please! Consumers are tired of this clickbait, this spam, these popups, these ads sharing personal data to access crappy white papers seeing the same thing over and over. The funny thing is Lloyed Lobo without the E is not available with the E, some software developer has.

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SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

Since no benchmarks existed, we enlisted our engineering department in a serious software development effort and wrote our own. Our first thought was to spread the news ourselves, perhaps in a press release or a “white paper,” (remember this was pre-Internet.) Now this is worth stopping and thinking about for a second.

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You Should Probably Send More Email Than You Do

www.kalzumeus.com

Kalzumeus Software. Patrick McKenzie (patio11) blogs on software development, marketing, and general business topics. For example, immediately after you confirm your email address, I’ll send you a link to watch a free 45 minute training video on improving the first run experience of your software. Greatest Hits.

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Why Startup Founders Should Stop Reading Business Books

Software By Rob

Massive markets that you don’t need to understand to run a software company. But instead of spending hours reading the book, read a detailed review of the book, or listen to an interview about the book. I cover topics that affect software and web startups of all sizes, but mostly relating to startups you can fund yourself.

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Expenses You Don't Think of When Starting a Business

Software By Rob

I ruffled a few feathers with my recent post The Software Product Myth. The unrest surrounded my statement that making $2500/month from your software product wouldn’t allow you to quit your day job. As I said in The Five Minute Guide to Becoming a Freelance Software Developer , an accountant is not an optional expense.