Remove .Net Remove Affiliate Remove Search Remove SEM
article thumbnail

Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Though search marketing, display advertising, social media, and mobile remain the mainstays of a digital advertising footprint, each has its role in supporting a particular business objective. Or, do you want to motivate your current consumers to buy more of your product (higher net per sales)? Raw Traffic. Current Customers.

Channel 165
article thumbnail

Web Analytics: An Hour A Day

Occam's Razor

The book is for CEO's and Marketer's and Search Specialists and Web Designers and User Researchers and Website Administrators and Website Owners and HiPPO's and of course Web Analysts. Affiliate Link: If you email a link to the book or use a link on your blog please consider using www.snipurl.com/wahour.

article thumbnail

Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

Bonus Tip : Oh and if you want to get a smidgen more value, configure the store locater search parameter in your internal site search and bam bam (!!) Bonus Tip : Are you using unique phone numbers for your Paid Search landing pages? It is not that hard, check out the Omniture report for the above url and bam (!),

Analytics 116