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[Review] The Social Customer

YoungUpstarts

Create a holistic way of measuring your Social CRM activities through dashboards monitoring KPIs such as the following: Net Promoter Scores – how likely are your customers to recommend you to others? Social Commerce – actual conversation to sales, customer reach and group marketing efforts, often by affiliates. #4

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Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

Occam's Razor

Content Consumption: Visits over time to each technical support core area (maybe different products or types of problems etc). Tickets Opened: # of technical supports tickets opened on the website (and over time compared to those opened over the phone). When it comes to micro conversions things get a bit more delightful.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

Now segment the Unique Visitors (or Visits) that display offline intent by referring urls or by email campaigns you are running or by search keywords or affiliates traffic or … the list is nearly endless (a very good thing). On your website if your phone number is well hidden (like on most tech support websites, #$%@*&!),

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