ConversionXL

JUNE 2, 2022

ABM is a company-wide strategic approach to finding and converting specific accounts that add long-term value to your business, both financially and through industry standing and pulling power. Where lead generation casts a wide net, ABM uses a spear to target and catch the best fish. Winning high-value clients with ABM.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Steve Blank

MARCH 17, 2020

With the Covid-19 virus a worldwide pandemic, if you’re leading any startup or small business, you have to be asking yourself, “What’s Plan B? While the impact on small businesses and workers in the “gig-economy” hasn’t made the news, it will be worse for them. But next the question is, ‘What happens to my business?”.

Burn Rate 436

Burn Rate Startup Valuation Sales Cycle 436

Duct Tape Marketing

APRIL 18, 2024

As a former business exit advisor, she crafts exit strategies, adding up to five figures to clients’ net profit monthly so they can focus on growth. Pork bun.com/duct tape marketing 24, know one of the first things I outsourced when I started my business payroll and hr. (11:58): We need to go make more sales.

Framework 61

Framework Sales Cycle Sales Hiring 61

ConversionXL

APRIL 7, 2021

As a company selling to other businesses, you can be selling a relatively straightforward piece of technology “off the shelf” to small businesses to the end-user who is also paying for it. Again, the way F500 buy software is very different from the way you & I pay for productivity tools or how small businesses buy software.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

JUNE 2, 2022

ABM takes you from fishing with nets to fishing with a spear. This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns.

Customer 98

Customer Marketing Channel Acquisition 98