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Why Your Small Business Should Focus on Younger Customers

Up and Running

Targeting is a core concern for small businesses. But there’s an audience segment that every small business (at least, those that don’t focus on age-related products like stairlifts) should target: young people. Ultimately, you cast a broader net without broadening your target audience. So who are the right people?

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8 Expectations To Check Your Entrepreneur Motivation

Startup Professionals Musings

Until the recession a decade ago, market research indicated that as many as 90 percent of the roughly 20 million American small business owners were motivated more by lifestyle than growth and money. Under all of these, net income flows easily into your personal income. Business model to maintain lifestyle is the primary driver.

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The Virus Survival Strategy For Your Startup

Steve Blank

With the Covid-19 virus a worldwide pandemic, if you’re leading any startup or small business, you have to be asking yourself, “What’s Plan B? While the impact on small businesses and workers in the “gig-economy” hasn’t made the news, it will be worse for them. But next the question is, ‘What happens to my business?”.

Burn Rate 436
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10 Ways To Get The Capital You Need For Your Startup

Startup Professionals Musings

In the US, you may find that the Small Business Administration (SBA) can get you infusions of cash without normal backup requirements. These are professional investors, like Accel Partners , who invest institutional money in qualified startups, usually with a proven business model, ready to scale.

Equity 266
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

ABM is a company-wide strategic approach to finding and converting specific accounts that add long-term value to your business, both financially and through industry standing and pulling power. Where lead generation casts a wide net, ABM uses a spear to target and catch the best fish. Winning high-value clients with ABM.

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10 Alternative Funding Sources For Your New Venture

Startup Professionals Musings

In the US, you may find that the Small Business Administration (SBA) can get you infusions of cash without normal backup requirements. These are professional investors, like Accel Partners , who invest institutional money in qualified startups, usually with a proven business model, ready to scale.

Equity 436
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How to Write a Business Plan for a Cannabis Company

Up and Running

Write your business plan and develop your business model with this in mind so you can avoid these issues. . You can choose from a few different types of business plans depending on your needs. If you’re seeking investment, you need a traditional business plan. Target market: Who is your ideal buyer? Be specific.