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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. SEM is a simple idea.

SEM 164
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Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Startup Lessons Learned

Steveys Blog Rants: Good Agile, Bad Agile : "Google is an exceptionally disciplined company, from a software-engineering perspective. They work hard to keep their house in order at all times, and there are strict rules and guidelines in place that prevent engineers and teams from doing things their own way.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. The net result: we sold exactly zero presidential debate avatars. If you cant find any , maybe that means you havent figured out who your customer is yet. What is customer development?

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Intel Disrupted: Why large companies find it difficult to innovate, and what they can do about it

Steve Blank

As a consequence, corporations used metrics like return on net assets (RONA), return on capital deployed, and internal rate of return (IRR) to measure efficiency. These metrics make it difficult for a company that wants to invest in long-term innovation. Filed under: Corporate Innovation , Customer Development.

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Lessons Learned: Five Whys

Startup Lessons Learned

Its why, at my previous job, we were able to get a new engineer completely productive on their first day. Most engineers would ship code to production on their first day. Let me show you what this looked like after a few years of practicing five whys in the operations and engineering teams at IMVU.

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Lessons Learned: Net Promoter Score: an operational tool to.

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 22, 2008 Net Promoter Score: an operational tool to measure customer satisfaction Ive mentioned Net Promoter Score (NPS) in a few previous posts, but havent had a chance to describe it in detail yet. It does it all by asking your customers just one magic question.

.Net 158