Duct Tape Marketing

FEBRUARY 15, 2024

Mastering SEO in the Age of AI written by Tosin Jerugba read more at Duct Tape Marketing  The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive agency specializing in search engine optimization.

SEO 58

SEO ChatGPT Technical Review Search 58

ConversionXL

SEPTEMBER 3, 2021

But ASO, like search engine optimization, fails when worshipped like a false god. We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value. Sounds promising, but don’t use keywords to cast a wide net.

Metadata 121

Metadata Technical Review Retention Metrics 121

Startup Lessons Learned

OCTOBER 21, 2013

There were a number of reasons: the users (from whom net promoter scores averaged 9.5! Tomorrow, October 22, we’ve got a webcast on Lean Startup for Growing Companies with Wyatt Jenkins, VP of product at Shutterstock, Ari Gesher, senior engineer at Palantir, and Eric. Lean validation. So we spent a couple months building the thing.

Lean 152

Lean Startup Metrics Silicon Valley 152

ReadWriteStart

JULY 7, 2021

Acceptance of multiple payment methods – Customers can easily pay for their courier services availed of through debit cards, credit cards, cash, e-wallets, net banking, and wire transfers. Tactics like influencer marketing, organizing business events, publishing press releases, and search engine optimization (SEO) must be implemented.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

NOVEMBER 21, 2017

In a bit, I will explain what a vision document is, how to get value from it, and all the things it can do to ensure that you start with a proper hypothesis, success metrics that can actually be measured, and a solid plan for getting something valuable from each test. A good hypothesis informs good success metrics.

Metrics 114

Metrics Database Retention Hiring 114

YoungUpstarts

DECEMBER 14, 2017

“Companies that are good at direct-to-consumer marketing are experts in search engine marketing and content marketing. The “nice to haves” included retaining at least the current level of sales with the DIY retailers and HVAC services companies, and maintaining at least 10 percent net profits.

Agile 113

Agile Malaysia Technical Review Metrics 113

YoungUpstarts

FEBRUARY 13, 2019

Netflix developed a sophisticated recommendation engine early on to avoid having people cancel because they couldn’t find relevant content, despite the huge catalog of shows. This Net Promoter System question represents an engagement metric that all subscription businesses should track. Dig deeper. Why or why not?

Customer 173

Customer Technical Review Retention Acquisition 173

Austin Startup

AUGUST 19, 2018

SOPA, PIPA, and the FCC’s vote against Net Neutrality are specific instances of politicians being at odds with public opinion, where technology enthusiasts feel the constant struggle to stem the tide of harmful legislation, and many may be left wondering? Cultivating Conditions For Inclusion What is a Fractional Executive (CTO, CMO, CFO)?

CTO Hire 48

CTO Hire Fractional CTO Fractional VPE Austin 48

Hearpreneur

JANUARY 4, 2019

No matter whether we’re talking about Software Engineers, Game Designers, or Operations, I want every team member to say : I love my job, I believe in Fingerprint’s mission, and I’m psyched to do everything I can to help the company grow and achieve its goals. 19- Metric accountability. Photo Credit: Nancy MacIntyre.

Entrepreneur 123

Entrepreneur Social Media Vertical SEO 123

Austin Startup

FEBRUARY 1, 2018

A recent job posting by zlien , a construction industry software company, frames the product manager’s mindset this way: Do you find yourself staring at a complex world and identifying problems to engineer away? so that the talent, the designers, engineers, analysts and data scientists, can focus on their core work. What do they do?

Management 85

Management Product Technical Review Software Review 85

Version One Ventures

JANUARY 14, 2020

One topic that I’m excited to dig into deeper is KPIs / metrics. Specifically, one approach is applying Kaplan-Meier (KM) curves to see how trailing metrics like conversion rates are trending over time vs. waiting for a fixed period (60, 90, 120 days etc.) The first example is looking at our in flight metrics (e.g.

Metrics 87

Metrics Framework .Net Conversion 87

Version One Ventures

DECEMBER 6, 2018

For example, if you are building a consumer business, you should be watching for the following metrics: LTV/CAC: Ideally, your Lifetime Value: Customer Acquisition Cost ratio is over 4:1. This metric is over 90% for best-in-class startups and is a huge driver for above mentioned LTV.

Acquisition 150

Acquisition Distribution Metrics Retention 150

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. In terms of pre-purchase, traffic and content metrics. So I’m going to keep going here, “Pre-purchase, the traffic and content metrics.” Those keywords are very, very expensive.

Metrics 84

Metrics Startup Churn Rate Forecast 84

SoCal CTO

MARCH 22, 2007

I have to say that it has netted far more than I would have thought. Dr. Karrer was valedictorian at Loyola Marymount University, attended the University of Southern California as a Tau Beta Pi fellow, one of the top 30 engineers in the nation, and received a M.S. Weve also found that potential clients find us through LinkedIn.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

Startup Lessons Learned

NOVEMBER 6, 2008

Steveys Blog Rants: Good Agile, Bad Agile : "Google is an exceptionally disciplined company, from a software-engineering perspective. They work hard to keep their house in order at all times, and there are strict rules and guidelines in place that prevent engineers and teams from doing things their own way.

Agile 76

Agile San Francisco Software Review Continuous Deployment 76

Steve Blank

JUNE 23, 2016

As a consequence, corporations used metrics like return on net assets (RONA), return on capital deployed, and internal rate of return (IRR) to measure efficiency. These metrics make it difficult for a company that wants to invest in long-term innovation.

Architecture 227

Architecture IRR Balance Sheet Liquidity Event 227

Duct Tape Marketing

JUNE 7, 2023

We've moved from trying to make call centers a cost center to make it more of a revenue generation engine, right? And most marketers are responsible for net promoter score and customer satisfaction in many ways. So if your frontline team doesn't have what they need, it shows itself in those experience metrics on the customer side.

Employee 73

Employee Technical Review Advisory Board Sales 73

Startup Lessons Learned

NOVEMBER 14, 2013

Alistair Croll will lead a session on Lean analytics for intrapreneurs —from introducing never-before-seen case studies to tracking a product through its entire development and demonstrating which data and metrics are useful in what kinds of situations. How do you address that? That’s a huge—and often challenging—change for product people.

Continuous Deployment 162

Continuous Deployment Norway Lean Analytics 162

Occam's Razor

MARCH 26, 2008

Net Promoters ("Likelihood to Recommend"): The % of people (or a indexed representation) who will recommend the company products after a experience on the tech support site. For blogs I have made an attempt at creating metrics to measure holistic success. Thanks to my good friend Joost for the Blog Metrics plugin !).

Analytics 121

Analytics Conversion RSS Metrics 121

ConversionXL

NOVEMBER 6, 2017

In any experiment, some metric within some group usually changes, but whether we’ve invested in the statistical rigor to discover it is another question altogether.”. Knowing these finer details can help meaningfully shift your metrics in a positive direction, where they may have once been plateauing. Image Source.

Chad 112

Chad Mobile Technical Review Aggregator 112

Startup Lessons Learned

NOVEMBER 7, 2008

The net result: we sold exactly zero presidential debate avatars. Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Version One Ventures

AUGUST 3, 2017

It netted nearly $40 million in revenue in 2016. And, only engineers could grow/shrink/create splits. Non-engineers can control the test and it stores historical data. Non-engineers can control the test and it stores historical data. As Jessica explained, you need to choose the right metric. The Results.

API 115

API Metrics .Net Mobile 115

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. No metrics, data pukes, guidance on creating every more reports. A good thing.

Analytics 71

Analytics Web Technical Review Metrics 71

Startup Lessons Learned

AUGUST 8, 2009

I thought a good place to start was with the origins of the idea that "software design" should be considered a discipline in its own right, on par with computer science, software engineering, and computer programming. Great engineers see it and smile. This is called set-based concurrent engineering (SBCE). [1]

Software Review 87

Software Review Design Software San Francisco 87

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Startup Lessons Learned

SEPTEMBER 14, 2008

Later, when the company was much larger, we had everyone on our engineering team agree to sit in on one usability test every month. It wasnt a huge time commitment, but it meant that every engineer was getting regular contact with an actual customer, which was invaluable. Startup Lessons Learned - the Conference (April 23.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

YoungUpstarts

APRIL 7, 2013

They’re using metrics that are often unworkable in the current business environment, causing growing businesses to look elsewhere for capital and increasingly towards alternative forms of financing. Another is Google Ventures, which works with portfolio companies full-time on design, recruiting, marketing, and engineering.

Advisory Board 249

Advisory Board Entrepreneur Portland Oregon 249

The Startup Toolkit

FEBRUARY 27, 2012

Folks who know nothing about your business will evaluate it based on the default metrics: traffic & revenue. Accepting the default metrics is bad. The default metrics are dangerous because they compel you to scale prematurely and kill your company. Picking good metrics. They’re default. Focus on referral.

Metrics 46

Metrics Retention Viral .Net 46

Startup Lessons Learned

NOVEMBER 18, 2008

At Toyota , they are called Chief Engineer : Toyota realizes that the Chief Engineer job is probably the most important one in the company because the Chief Engineer listens to the customer and then determines what the functions need to do to address the customer’s desires. Lo, my 1032 subscribers, who are you?

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

OnlyOnce

JUNE 28, 2012

Full credit to my colleague Jack Abbot for using this awesome phrase in an Engineering Management meeting I observed recently. The context was around spending extra cycles creating more metrics that basically measure the same thing. Net Promoter Score is a good example. It’s a gem.

Turkey 63

Turkey Metrics .Net Revenue 63

ReadWriteStart

AUGUST 26, 2022

So they have about 60 million customers now, and they have a view of the net present value of each customer when they’re onboarding them and their models to show it. Do you have other efficiency metrics that you look at when you evaluate businesses to check the quality of growth and the quality of the revenues? . Yeah, yeah.

Partner 132

Partner Cofounder Retention Acquisition 132

Startup Lessons Learned

OCTOBER 26, 2009

In previous posts, I’ve mentioned quite a few of these, including these most important ones: having engineers post on the forums in their own name when they make a change routinely split-testing new changes routinely conducting in-person usability tests and interviews Net Promoter Score Each of these techniques is fundamentally bottoms-up.

Advisory Board 151

Advisory Board Customer San Francisco Lean 151

Cracking the Code

JANUARY 22, 2009

For SaaS companies, we found that MRR is the best metric on which to base sales commissions. While it may make sense to offer very slight adjustments for favorable payment terms and one time revenue, net additions to MRR should dominate the sales rep’s thoughts. SaaS business metrics: why are they different? at 11:17 AM.

Software Review 91

Software Review Clawback Sales Salary 91

Startup Lessons Learned

NOVEMBER 17, 2008

Growth - when you have existing customers, the pressure is on to grow your key metrics day-in day-out. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23.

San Francisco 88

San Francisco Lean Continuous Deployment DC 88

Startup Lessons Learned

NOVEMBER 4, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Lo, my 1032 subscribers, who are you?

Lean 102

Lean San Francisco Agile Continuous Deployment 102