Remove .Net Remove Sales Cycle Remove Security Remove Viral
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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Obsessing over going viral. Creative agency founder Dan Kelsall has helped many of his clients go viral. In most cases, viral posts generated less demand.

Demand 124
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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Understand growth accounting – new, resurrected vs churned = net growth (can also look at this at feature level, not only product). Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality. Offline sale – typically.

Retention 106
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.