1996 2011 B2B Channel 
Occam's Razor
APRIL 25, 2011
Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. " I'd postulated this rule in 2005, it is even more true in 2011. Skipping creation of a cross-channel strategy [via Shilpa Gupta] "TV drives Search. We hate change. Super lame! The 10/90 rule.
ConversionXL
MAY 31, 2017
Lead capture forms made sense in an era when phone and email were the dominant communication channels. True, some companies experimented with social media as a sales channel as well. The first wave of messaging software arrived with ICQ (launched in 1996), followed by AIM (1997), Yahoo! Image Source.
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