Up and Running

MAY 23, 2016

Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. Step 3: Brand and differentiate yourself. However, we have been able to differentiate [ourselves] and also excel by making enterprise software fun and enjoyable.

Software Review 74

Software Review Software Delaware Forecast 74

Duct Tape Marketing

OCTOBER 21, 2021

Since 1996, ASLAN has worked with many Fortune 500 companies, training more than 100,000 sellers and leaders in over 35 countries. The science of advertising, how to figure out what to automate, just things that marketers are wrestling with today. I've got my email and I just gotta write it on changing names. Check it out.

Cofounder 86

Cofounder Sales Email Marketing 86

Duct Tape Marketing

FEBRUARY 27, 2020

So back in 1996 I wanted to start my own business and I asked my mom, “Hey, what businesses could I do from home?” John Jantsch: So I got to know, what’s in the name? So, in full disclosure, you mentioned about your name, Duct Tape Marketing, when you and I were offline a second ago. Lance Cummins: All right.

Audio 57

Audio Boston Video HTML 57

Steve Blank

NOVEMBER 8, 2010

In 1996 RIM was still in the hardware business selling packet-switched wireless radio modems to OEMs. The new device could hold names, email addresses, phone and fax numbers and incoming and outgoing messages. Here you need to spend your marketing dollars differentiating your product from the incumbents. Are you cheaper?

Hockey Stick 275

Hockey Stick Customer Development Silicon Valley Networking 275

ConversionXL

MAY 16, 2018

The cars we drive, the computer or mobile device you are using to read this sentence, the Great Wall of China, Abercrombie and Fitch advertisements – all of them have gone through some form of the scientific method applied many times over a period of months, years, or even decades. You want experimentation. Would it be profitable?

Marketing 133

Marketing Metrics Programming Design 133

Steve Blank

SEPTEMBER 10, 2009

The VP of Marketing looked at all the other PDAs on the market and differentiated Handspring’s product by emphasizing its superior expandability and performance. Palm in a New Market What makes this example really interesting is this: rewind the story 4 years earlier to 1996. End result? Like that, but better&#. What made it so easy?

Customer Development 205

Customer Development Developer Customer Silicon Valley 205

om.co

FEBRUARY 5, 2013

The niche audiences were slower to develop, and advertising support never really showed up. I found it hard to deal with advertising related stuff. Met you in 1996 Mr Malik and always knew that you were going to make it and make it big one day. Name (required). It caused unwanted anxiety all around. I wanted to write.

Founder 80

Founder Conversion Distribution Silicon Valley 80