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Transcript of Crafting Growth-Focused Content for Your Business

Duct Tape Marketing

So back in 1996 I wanted to start my own business and I asked my mom, “Hey, what businesses could I do from home?” For our clients, they’re all what we call brainiac B2B clients, which basically means they have a complex product or service. Lance Cummins: You’re going to love this. Lance Cummins: Yeah.

Audio 56
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The Zero Dollar Consultancy

Duct Tape Marketing

No, not 19 2006, not 1996, 2006. But as far as getting clients, again, we're probably talking about selling professional services to other businesses, B2B, right? Phil (01:40): Well, when I started, I had no clue. I remember back in 19 what? When I got started, I was like, well, what the heck is here?

ChatGPT 71
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Is There a Valuation Bubble for Social Media Companies (and if so, is it Bursting)?

Pascal's View

The former includes the Twitters, Facebooks, Linkedins, Tesla Motors of the World and the latter is the 95% of companies (B2B SaaS, Semiconductors, Cap Equipment, Biotech, MedTech, etc) that need to be marketed (Supply Push) by legions of brokers.

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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

It does not matter if you are a Church solving for the ultimate conversion, a B2B business solving for an 18-month sale, a non-profit targeting volunteers and donations, or a humble blog solving to change the world. Your website was created in 1996, updated slightly in 2001, and left to rot ever since. Embrace economic value.

Marketing 126
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Why High Cognitive Load Is Costing You Conversions (and How to Reduce It)

ConversionXL

That research was conducted all the way back in 1996. B2B, SaaS, agency). 42% even attributed poor health to this stress. The scariest part…? ’ Occasionally, time spent reinventing the wheel results in a revolutionary new rolling device. Be aware of the prototypes that exist for your industry (e.g.

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Business Tips For Women Business Leaders

Mike Michalowicz

When I started my first company in 1996, it was still very much a guys only world. Work to expand your EQ as it is essential in all those B2B interactions. Business Tips For Women Business Leaders. The business environment has changed dramatically over the last 15 years. ” Thanks to Leanne Hoagland-Smith , ADVANCED SYSTEMS.

Las Vegas 165
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Should You Get Rid of Your Website’s Lead Forms?

ConversionXL

The first wave of messaging software arrived with ICQ (launched in 1996), followed by AIM (1997), Yahoo! Case in point: Earlier this year, we ran a secret shopper-style survey where we filled out lead capture forms and made sales inquires on 433 B2B websites. Let’s be clear: Messaging isn’t some new, hot trend or magical technology.