Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You
infochachkie.com
DECEMBER 5, 2011
Readily Pronounceable – A name’s proper accent should be obvious, as made painfully clear in the 1996 Tom Hank’s Movie, “That Thing You Do!” As we morphed our business model at Expertcity, we needed a name for the technology we had begun to license to large enterprises. John is a CPA and holds an M.B.A. Negotiating (13).
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