1996 Design Differentiation Naming 
crowdSPRING Blog
JANUARY 20, 2019
so that you can start differentiating marketing to different cohorts of customers and not simply broadcast one common marketing message to all customers. Zoho has been offering SAAS (software as a service) since 1996 and boasts a huge slate of apps. There’s no missing Less Annoying CRM ’s angle – it’s right there, in the name.
Duct Tape Marketing
FEBRUARY 27, 2020
So back in 1996 I wanted to start my own business and I asked my mom, “Hey, what businesses could I do from home?” ” And she’s like, “Well, this web design thing is actually pretty interesting. John Jantsch: So I got to know, what’s in the name? Lance Cummins: You’re going to love this.
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Steve Blank
NOVEMBER 8, 2010
These new cellular phone networks were built around two-way circuit switched technology designed to move voice calls without interruption. In 1996 RIM was still in the hardware business selling packet-switched wireless radio modems to OEMs. Here you need to spend your marketing dollars differentiating your product from the incumbents.
Steve Blank
SEPTEMBER 10, 2009
The VP of Marketing looked at all the other PDAs on the market and differentiated Handspring’s product by emphasizing its superior expandability and performance. Palm in a New Market What makes this example really interesting is this: rewind the story 4 years earlier to 1996. Theme: Digg 3 Column by WP Designer. End result?
Up and Running
MAY 23, 2016
Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. I used a freelance web designer and I only created the core functions to create, send, and manage invoices. Step 3: Brand and differentiate yourself.
ConversionXL
MAY 16, 2018
Identify the key indicators of a well-designed offline experiment. Develop Test Design: A/B Testing tools allow the test builder to create one or more digital treatments, served to unique visitors via a browser cookie and Javascript calls. Know the difference between leading and lagging metrics. Why do we test? Usability Testing.
om.co
FEBRUARY 5, 2013
All those sites used up our meager resources — monetary, design, engineering and intellectual. It was clear as day, even back then, that in our ever-faster, post-Twitter world, the only way to differentiate ourselves would be to focus on our core strengths — analysis and context, but with blog sensibilities. Name (required).
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