1996 Differentiation Management Metrics 
crowdSPRING Blog
JANUARY 20, 2019
But as a business grows, managing growth and organizing information becomes increasingly more difficult. But if you want your business to succeed, you must evolve the way you manage your business to match the growth of the business. That’s where a Customer Relationship Management (CRM) solution can help. Why a CRM?
Steve Blank
SEPTEMBER 10, 2009
The VP of Marketing looked at all the other PDAs on the market and differentiated Handspring’s product by emphasizing its superior expandability and performance. Palm in a New Market What makes this example really interesting is this: rewind the story 4 years earlier to 1996. End result? What do you think? make-or-break.
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Up and Running
MAY 23, 2016
Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. I used a freelance web designer and I only created the core functions to create, send, and manage invoices. Step 3: Brand and differentiate yourself. Step 8: Track your metrics.
ConversionXL
MAY 16, 2018
Know the difference between leading and lagging metrics. Experimentation is essentially risk management. While it’s always necessary to keep track of lagging indicators to evaluate ongoing performance, as marketers we want to understand what causes those metrics to move either up or down. Why do we test? A/B Testing.
om.co
FEBRUARY 5, 2013
Build a true, peer-to-peer management culture. It also helps weed out the weak links without much management interference. It was clear as day, even back then, that in our ever-faster, post-Twitter world, the only way to differentiate ourselves would be to focus on our core strengths — analysis and context, but with blog sensibilities.
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