Steve Blank

OCTOBER 4, 2010

The irony is that in a retrospective paper ten years later (1998), [ 2 ] the authors backed off from their claims. In 1998 Goto.com , a small startup (later Overture, now part of Yahoo ! ), created the pay per click search engine and advertising system and demo’d it at the TED conference. By then it was too late. Golder and G.

Silicon Valley 322

Silicon Valley Differentiation United States Customer Development 322

Steve Blank

NOVEMBER 8, 2010

In 1998 RIM quickly followed this up with a next generation product with an 8-line display, ran on AA batteries and would last 500 hours. But RIM decided to hide all of that from their customers. In today’s language of Customer Development , a TiVo positioned as a segment of an existing market (VCR’s) was a no brainer.

Hockey Stick 276

Hockey Stick Customer Development Silicon Valley Networking 276

K9 Ventures

AUGUST 13, 2010

In fact, at the time (1996-1997) we offered both a downloadable product, that our customers could install on their own servers, and a “hosted-offering”, which came to be known as “On-Demand”, then the “ASP” (Application Service Provider) model, and today we call it “SaaS” (Software as a Service). We were desperate to get a marquee customer.

Revenue 72

Revenue Developer Java Customer Development 72