1998 Analytics Customer Development Product Development 
K9 Ventures
AUGUST 13, 2010
What started out as a generic web-based chat solution morphed into a full-fledged product for a distance education that we called iClass. (We We really were doing the i-thing before Apple came out with its first iMac in 1998. Our products were iClass, then iMeet, iServe and iShow.). The product worked.
Startup Lessons Learned
JUNE 8, 2009
Of course, I can still get access to the data about who’s signing up and when – and a lot more analytics, to boot – but I have to ask. So the product development team was busy creating lots of split-tests for lots of hypotheses. Asking imposes overhead. They’ve learned to see this waste.
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