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7 Retargeting Case Studies That’ll Boost Your Current Campaigns

ConversionXL

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

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19 Psychological Tactics for Successful Crowdfunding Campaigns

ConversionXL

With standard conversions, people receive value immediately. I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Before launching your campaign, build your community reputation.

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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. The Difference Between Recommendations and Personalization. Similar Products.

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Uh-oh! Do you have a “sitcom” startup?

Up and Running

in 1998 and eventually became Yahoo!Store. The startup’s name? Run an Adwords campaign targeting keywords that are relevant to your idea – make sure to set up conversion tracking or the whole exercise is pointless. Sold to Yahoo! Pied Piper.

Startup 80
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Netflix vs. Blockbuster and bad profits (reflections from my Bazaarvoice days)

Austin Startup

The name of the last part? First, just to provide a foundation here, Bazaarvoice was named after Chapter 4 of “The Cluetrain Manifesto” (available for free online), “ Markets Are Conversations ”. Do yourself a favor and read “Markets Are Conversations” if you never have?—?it Netflix’s initial marketing campaign?

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19 Funding Resources for New and Existing Businesses

Up and Running

These sites allow business owners to create a fundraising campaign online and collect donations. Kickstarter has the name recognition, but it also has a lot of campaigns. See Also Why My Crowdfunding Campaign Failed. This grant was launched in 1998 by Womennet to help entrepreneurs succeed. Crowdfunding Sites.

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How Self-Coaching Can Transform Your Life And Career

Duct Tape Marketing

Challenges of scaling Jeff and Jay share conversations about grow growing and scaling subscription businesses with a customer first approach, check out all the episodes. And I think it was 1998 and I saw him of 2016 once a year in Omaha. Enter your name and email address below and I'll send you periodic updates about the podcast.