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7 Retargeting Case Studies That’ll Boost Your Current Campaigns

ConversionXL

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This simply means revenues through recommendations / total revenues.

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Moneyball Design: Why the Research and Data Analysis is Critical to Getting Your Prospects to Convert

ConversionXL

136 CMOs were recently asked “What do you see as your biggest opportunity for revenue generation in early 2013?” Romer analyzed every fourth down that occurred in every quarter of every NFL game from 1998 to 2000. ” 46% of them said “improving conversions” Excellent. It’s not just baseball.

Design 100
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

billion in annual subscription revenues not including advertising or eCommerce). Products like awe.sm (I’m an investor) will help you manage the efficacy of your social media marketing campaigns. In 1998 the Department of Justice launched an anti-trust case against Microsoft.