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How did Jeff Bezos scale Amazon without destroying its entrepreneurial culture?

Version One Ventures

But, he also developed some unique tools to institutionalize his core values in the company. Amazon has a unique product development process: before starting any new project, the product manager writes an internal press release ‘announcing’ the product. For example…. Customer Focus. what problem is it solving).

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Datablindness

Startup Lessons Learned

I suddenly lose my ability to judge if our marketing programs are being effective. So the product development team was busy creating lots of split-tests for lots of hypotheses. Use pilot programs. This is true for split-testing features, but it’s also true for marketing programs or even operations changes.

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Revenue Development

K9 Ventures

Another customer was my alma mater, Carnegie Mellon University, who was using it to host online class discussions for its distance education program. Since I had good connections with the University, we got a lot of feedback on how the product could be improved to meet their needs. The product worked.

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