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Market Like Its 1999 In 2015 – 9 Marketing Strategies That Worked Back Then & Still Work Now

YoungUpstarts

Once upon a time marketers would print up 100 or more flyers and post them on grocery store bulletin boards, power poles, deliver them door-to-door, or distribute them from the cash register. When it came to ROI in 1999, the bigger, brighter, and more noticeable your yellow pages’ ad was, the better. Paid Media Placements.

Marketing 100
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

At the same time, the company contained its operating costs and came out of the recession stronger, bigger, and more profitable than it had been in 1999. That “survival mode” meant “that they later must spend far more than they saved in order to recover from their prolonged absence from the media landscape.”. “If

Marketing 121
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How to Run Effective Online Sweepstakes Campaigns

ConversionXL

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. Appsumo is an daily deals website for the coolest web apps and other digitally distributed goods.

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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

2011 was finally the year when the media spotlight shone on how under-represented women are in almost all power structures in business, government, technology and media – and how crucial it is that we leverage the leadership skill set that they bring to the table to tackle the problems facing the world today.

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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

The concept of “economic moats” came from a 1999 Fortune article by Warren Buffett: The key to investing is [.] An effective moat doesn’t require Amazon’s distribution network or Microsoft’s monopolistic software strategy. So are regulations, which, in some instances, are a cynical moat-digging campaign.

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Behind Every Great Product

SVPG

But back in 1999, a then very young Netflix based in Los Gatos with less than 20 employees, was on the edge of going bust. Would that be perceived as “better enough” to get them to change their media consumption behavior? Legal wasn't used to distribution via IP enabled devices. The combination is amazing.

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In Silicon Valley, Founders Fight for Control

online.wsj.com

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. that did so in 1999 and 2000, according to an analysis for The Wall Street Journal by Jay R. Campaign to Set Sail for Fastest Ocean Liner.