Fermi estimation for startup business models
A Smart Bear: Startups and Marketing for Geeks
JANUARY 13, 2015
Including future cancellations, they’ll need to sign up a total of 2000 customers to net 1666. Click-through rates on paid advertisement is 1% at best, so we’ll assume less; call it 0.3%, so they’ll need 60,000,000 impressions on qualified eyeballs if they use that sort of advertising. So what can be shifted?
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