Pricing determines your business
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
Price is not an exercise in maximizing some micro-economic supply/demand curve, slapped post-facto onto the product. Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. Even bootstrapped businesses can make this work (e.g.
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