2000 Campaign Channel Lean 
ConversionXL
FEBRUARY 27, 2019
For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. A famous 1913 campaign by R.J. That rarely happens.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 4, 2017
Sure, when WP Engine launches a new product, the marketing department needs predictability for the launch date, but that’s because it’s a highly-skilled, well-funded group, which explodes with press, events, campaigns, social media, and newsletters, grabbing more attention in a single week than a smaller company might garner in a year.
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ConversionXL
MARCH 19, 2020
Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). What does a thoughtful campaign look like? Image source ). Their best course is to stabilize the brand.
ConversionXL
JANUARY 18, 2022
Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. Lean into your strengths, and don’t try to appeal to everyone. Marketing: Which channels are they active on? YETI tells a consistent story across all channels. In 2002, Elon Musk created Space X. Messaging: What language do they use?
Steve Blank
APRIL 15, 2011
The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel.
Startup Lessons Learned
MAY 25, 2020
Which we know for the holidays, we were ramping up a campaign and we said how can we participate? And the truth is that's yesterday and you don't really have the ability to change what you did yesterday, but what you do have the ability today, is to lean into this. You're usually your own worst critic. Carl Liebert : Yeah. Go get them.
maplebutter.com
JANUARY 8, 2013
How to stay lean and iterate quickly while you’re building a two sided marketplace, especially when “network effect” and “critical mass” are the two main focuses? You get a bunch of traffic and increased rankings, then when the app goes back to paid you still get a bunch of run off from the campaign.
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